你不知道的米其林：

Bibendum的秘密大揭露！「現在是開懷暢飲的時刻！」的驚人故事

The famous old slogan—"Nunc est Bibendum," which means "Now is the time to drink!" ✨

You might be thinking, "Huh? What does that have to do with tires?"

Well, there’s a really fun story behind it!

📚 When the Michelin Man, Bibendum (or Bib), was first created, Michelin used this slogan in their ads.

Can you imagine?

They made it look like Bib was "drinking" all the sharp things on the road, like glass and nails! 🛞

In the poster, Bib is holding up a cup filled with these dangerous items, like he's toasting to them 🍷.

This was actually telling everyone that Michelin tires are super strong!

They can handle the toughest roads and keep everyone safe while driving 🚗.

So, "Now is the time to drink!" was really saying that Michelin tires are tough and reliable. Isn’t that cool? 😊 當年著名的一句廣告詞—「Nunc est Bibendum」也就是「現在是開懷暢飲的時刻！」✨

你可能會想：「咦？為什麼這句話跟輪胎有關呢？」其實，這背後有一個很有趣的故事哦！📚 當米其林人偶Bibendum（Bib）剛被創造出來時，米其林公司用了這句話來做廣告。 你可以想像嗎？

他們讓Bib像是在「喝」下道路上的所有尖銳物品，比如玻璃和釘子！🛞

在那張海報上，Bib舉著一個杯子，裡面裝滿了這些危險的東西， 就像在向它們「乾杯」一樣🍷。 這其實是在告訴大家，米其林輪胎真的超厲害！ 它們可以輕鬆應對最難走的路況，保護大家在路上安全行駛🚗。 所以，「現在是開懷暢飲的時刻！」 其實是在說，米其林輪胎既強大又可靠，是不是很酷呢？😊